A ‘digital marketing revolution’ could be coming soon for businesses
If you’ve ever wondered what’s next for the world’s digital marketers, you’ll be pleased to hear that there’s a lot of buzz around a possible digital revolution.
While many people seem to be getting a bit bored with traditional print advertising, digital marketing is going to be a big part of it, experts are saying.
“Digital marketing is really going to transform the way businesses do business,” said David Goggin, a digital strategist who has worked for many large businesses in the past.
“We’ve got this massive opportunity, and it’s going to get us to where we want to go, and that’s the digital marketing revolution.”
So what does this mean for businesses?
Digital marketing isn’t new, but it’s rapidly evolving, according to Gogin.
“It’s like a digital renaissance, but not in the sense of being more exciting,” he said.
Instead, Gogins predictions are that digital advertising is going the way of print advertising and will take over the entire industry.
It’s already here, he says, and is being driven by technology.
Gogins prediction is backed by two main factors: more sophisticated tools for digital marketing, and a growing appetite for it.
But he also points to more than just digital advertising.
“There’s a whole new category of advertising that’s coming online,” he explained.
“There’s no longer a big print business anymore, there’s no big TV advertising anymore, it’s a new category, which is being created in the digital space.”
Digital advertising is currently limited to a handful of companies that make a lot more than $100 million a year.
But that doesn’t mean that they don’t have the skills needed to market their content in a way that’s relevant to their target audience.
“If you want to advertise in a social network, for instance, you might not want to have the same kind of content as your old paper or TV advertising,” said Gog, “you might want to make a different kind of advertising, and you might need to make it on a much bigger scale.”
“Digital is taking the old print ad business and replacing it with the new digital ad business,” he continued.
“And it’s also taking the traditional print ad industry and replacing that with the digital ad industry.”
Goggin said digital advertising will eventually be the main way businesses sell and sell more of their products and services.
That could mean new digital channels and platforms like Twitter, Facebook, Snapchat, YouTube and Google+ that can help advertisers create content that is more relevant to customers.
“The big companies are the ones who are going to take this opportunity to go all digital,” he told Polygon.
“They’re going to go out and they’re going get the best of the best and they are going take that next step.”
I think it’s just going to become the new print advertising,” he added.
The digital advertising market will be bigger than the print advertising business, and more than the old paper advertising business.
Gogle also believes that it’s likely to become even bigger than newspapers, which has led many businesses to consider selling their newspaper print advertising.
“You can’t just have a newspaper and say, ‘Oh, this is a small market,'” he added, “and then have them fill up all the pages of their website and they’ve got a huge website, and they’ll have a million and one ads on it.””
That’s a very large market,” he noted.
“You can’t just have a newspaper and say, ‘Oh, this is a small market,'” he added, “and then have them fill up all the pages of their website and they’ve got a huge website, and they’ll have a million and one ads on it.”
Gogle believes that digital advertisers will have a lot to gain from the new advertising business model.
“The advertising industry is going through a transformation,” he says.
“Digital advertising will take it over.”