How to become a fast-moving marketer skills
The fastest-growing skill in marketing today is marketing internships.
According to a recent study by the consultancy McKinsey, this skill ranks second only to technical skills.
As we all know, internships are crucial to job creation, but it is not clear exactly what skills they require.
For instance, while you might think that you have the technical skills needed to get a job, the problem is that many internships aren’t technically challenging and you can’t really do anything on the spot.
So, what is a good candidate for an internship?
According to McKinsey: “You need to be able to learn and apply a set of skills to the role of a marketer, including: (1) a strong understanding of how to communicate with customers and potential customers; (2) a well-developed sense of what the audience wants; (3) an ability to manage time, money, and time and resources; (4) an understanding of the customer’s goals and expectations; and (5) the ability to work with a team to deliver a product or service in a timely manner.
The ideal internship is one that provides a hands-on learning experience that will help you hone your skills, while also helping you build an understanding and rapport with other marketing professionals.”
The McKinsey study suggests that this internship can help a candidate learn skills that are often overlooked or underestimated in the industry.
In particular, the study suggests that a candidate who has mastered the basics of the internship should be able “to communicate effectively with prospective customers and develop a strong relationship with potential customers.”
The McKinseys study also suggests that an internship can be a great fit for people with experience in the business of online advertising or online marketing, as it can help you “build a solid foundation of customer-facing skills.”
The study also indicates that an internship will provide an opportunity for a candidate to build their brand and become an “enthusiast in the field.”
“An internship can also be an excellent way to learn a set or even a series of skills that could benefit a candidate for the future.
For instance, an intern could become an expert at social media management, or they could learn to create a successful blog, or even become an online marketing guru,” said McKinsey recruiter Scott Fuchs.
McKinsey suggests that if you’re a candidate that has previously interned or is planning to intern, you should definitely consider interning.
The good news is that there are plenty of job opportunities available for you to gain valuable experience.
“If you’ve already interned, you have many options for you are able to apply for many positions at various stages of the company,” said Fuchs in a statement.
Here are a few of the ways to get an internship at the fastest-moving job market.1.
Become a market research analyst or analyst with a company that needs to know more about your industry, like a company like Facebook, 2.
Get a job as a digital marketer at a digital company, like Pinterest, or 3.
Become an SEO expert, which is what a market researcher does.
There are plenty more internships available, including one that offers a chance to become an SEO manager.
These opportunities will help a marketable candidate hone their skills to become better marketers and make a positive impact in the digital space.
If you’re interested in applying for an internships at the fast-changing market, contact McKinsey.
Read next: How to build a digital marketing team that can grow your business