Which Irish marketing degree will you want?
In a world where online sales are all but dead, the skills of a good marketing degree are an indispensable part of success.
So it is no surprise that the majority of employers are looking to recruit the right candidate with a business management degree or related skills.
And in the latest job market survey, employers are keen to recruit graduates with a range of marketing skills, such as data analytics, social media marketing and digital marketing.
A new survey of more than 1,000 employers from the Irish Employers Association found that the percentage of job applicants who had a marketing degree was on the rise.
A significant increase in the number of job candidates with a marketing or information technology degree was also observed in the survey.
The survey showed that employers are increasingly seeking candidates with marketing and information technology skills, with the percentage going up from 3% in 2013 to 11% in 2017.
It is estimated that more than a million people in Ireland will benefit from a marketing and marketing-related degree.
However, it is not all good news for those with a bachelor’s degree or less.
It also found that those with some degree are more likely to be targeted by jobseekers and more likely than those with no degree to be excluded from certain roles.
The report by the Association for Ireland’s Business Schools (AIBS) also showed that, of those with an industry-specific business degree, 43% said they were targeted by recruiters and 43% had not been given a competitive job offer.
This is in line with the findings of the AIBS’ 2017 Irish Job Market Survey.
The AIBS also revealed that employers were more likely and more satisfied with job candidates who had no marketing or other business-related knowledge, compared to those with marketing or technology.
The results of the 2017 survey are being used to promote the Government’s job search strategy.
The Government has said that it is committed to encouraging the development of a high-quality workforce by boosting the number and diversity of job opportunities.
It has also set up the National Employers Council to help employers with job search strategies and training.
This year’s AIBS survey also showed an increase in jobseekers from other sectors.
The number of jobs advertised in other industries jumped from 6% in 2016 to 17% in the first quarter of 2017.
Job seekers from the service sector and retail were particularly well represented, with 8% and 4% of jobseekers, respectively, saying they had been advertised.
Jobseekers in the food and drink and hospitality sectors, on the other hand, were far less represented.
Job candidates in construction and manufacturing also made up a larger percentage of those advertised in the service, retail and construction sectors.
Employers are looking for candidates who have a marketing, business, information and technology degree and have at least one other industry-related or related degree.
The new AIBS report, which analysed the survey results in April, found that a majority of job seekers said they had had at least a marketing-based marketing degree, but less than half of employers said they sought candidates with the same level of experience.
More employers in the industry are also focusing on the availability of suitable candidates.
A majority of those surveyed said that they had a high degree of confidence in their candidates when it came to their experience and abilities in particular areas, including marketing, marketing analytics, business administration, IT, and social media.
Job postings for all jobs posted in the Irish Job market have been reviewed by the AIB and are now open for business.
For more information on the latest employment statistics and the latest trends, follow The Irish Job on Twitter at @IrishJob or Facebook at facebook.com/IrishJob.