Which content marketing skill are you going to use to grow your business?
We’ve all heard the saying, “There’s no such thing as a free lunch,” and it’s true: there’s a lot of money to be made in content marketing, especially if you’re a content marketing expert.
But you need to be able to handle the job, as well as your clients’ expectations, so we asked the experts who work in content to share their tips for getting the most out of the job.
Read on to learn how to create the most effective content for your clients.
Content marketing expert Roberta B. Cone writes, “You want to create content that is engaging and informative, but also relevant and useful to the user.
A great example of this is a video that highlights important information in the video.
It’s also a great way to reach new users or audiences who may not be familiar with your brand or are interested in a certain topic.”
Roberta Cone, a content writer and founder of Content Marketing Consultants, also recommends taking a look at your competitors’ content to help you identify new opportunities.
“You don’t need to create everything for yourself,” she says.
“However, you need something that you can get out there to your competitors, and they will use.”
Robert L. Buell, owner of ContentMarketing.com, recommends starting with a basic template and going from there.
“As you create content, make sure it’s relevant to the company and relevant to your audience.
Do not try to create a completely new content that has never been created before.
This is one of the most common mistakes people make with content marketing.
You should also include a description of what you want to achieve from your content,” he says.
As for your audience, Buella says it’s important to find out their expectations and priorities.
“What you need are the people that are really interested in what you are doing.
It will make your content more engaging and helpful,” he explains.
Bueschel also suggests keeping track of your competitors in the industry, as this information can help you find new content to create that will be beneficial to your customers.
Content Marketing Expert Sarah Ritchie writes, The key to creating compelling and useful content is to make sure you’re not going to lose your audience when you do.
It takes a lot more than a website that’s built to be viral to build your brand.
You also need to make your website seem appealing, which can help your content stand out.
“Your target audience is your customers, and if you have good content, it will resonate with your customers,” Ritchie says.
Sarah Rios, a freelance writer and entrepreneur, says it pays to be specific with your content, especially when it comes to topics such as product, service, or brand positioning.
“In some cases, you can create a more niche product or service, but you can also have an entire brand, which is a great place to start.
Be specific and put your brand in context.”
You can also use keywords to help your readers find your content.
For example, if you want your customers to click on a link that leads to your brand’s website, use keywords such as “MyFitnessPal” or “MyPete.”
“When creating content, you want the most relevant content to be relevant and meaningful,” says Rios.
“Also, make a list of the best content that you are using to build brand awareness and to gain followers.”
As for how to go about making your content appealing, Rios says to keep it short and sweet.
“The main goal is to be concise and easy to understand,” she explains.
“There is no need to elaborate on what your content will do, so the less you have to say, the better.
You can use short videos to help with this, as long as it is concise and understandable.”