How to make a million bucks a year with online marketing
The number of people using social media to reach their audiences has increased exponentially in the past decade, and now a new study shows that many marketers are spending more time on their marketing strategies and less time in the online world.
A new study by the marketing research firm CB Insights found that nearly half of the online marketers surveyed had spent at least one day on the social media platform in the last month.
That was a 17% increase from 2015.
But while that increase has been quite significant, CB Insults didn’t find that most of the increase came from people working online.
The number who had spent an hour or more on social media in the preceding 12 months rose to 51%.
That’s a jump of more than 40%.
That may be because some of the gains have come from people who have spent less time online, such as those who have no social media presence at all, and those who spend more time with their team, like people who use Twitter and Facebook.
But the study found that many of the marketers surveyed were still spending time on social.
Only 17% said they had spent the same amount of time online as they did last year, and 20% said their social media spend was the same as it was last year.
That’s an 8% jump from last year and is a drop of 4% from the last survey.
But many marketers still feel like they are spending too much time online.
About two-thirds of respondents said they spent more than two hours on social during the survey, up from just over half in 2015.
And 41% said the average amount of online time they spent was more than five hours, up by almost 2% from 2015 and down by 9% from last survey in 2018.
And while the survey found that more than half of marketers said they spend more than one hour per day on social, that’s still just 12% of all respondents.
It’s clear that many people are spending far more time online than they should, and that can lead to some real problems for marketers.
While it may seem like there’s a clear trend to be in line with the number of hours spent online, that could just be a trend among those who are more active on social networks, the study said.
It also found that most marketers who were active on Facebook in 2018 had spent about 10% more time there in 2020 than they did in 2015, and 40% of marketers who had social media posts in 2020 said they’d spent more time using social than they had last year because of the increased amount of social activity.
It was clear from the survey that many online marketers feel they are over-spending on social; in fact, 40% said that they spent a lot of time on Facebook last year compared to 31% who said they would spend less.
And that’s a trend that’s been going on for a while, the research showed, with marketers spending the most time on the platform in 2016 and 2017, while the number spending the least has fallen over the past few years.
The study also found some other signs of an online marketing boom that may have been missed in the study.
Nearly half of all marketers said that more people were spending more than they spent in the previous year, which suggests that marketers are being more selective about what content to share with their followers.
And nearly half reported that they are being less active online in the lead-up to a launch, which could mean that more content is not being shared or that fewer people are using social to get ready for launch day.
That may not be the case for all marketers, though, the survey showed.
More than two-quarters of respondents reported spending less time on marketing in the months prior to the launch of their company than they would in the next 12 months, and the number who said their spending had declined in the month before their launch increased by more than 10%.
And more than four in 10 said they were not doing enough to engage their audience in a meaningful way.
For example, the number saying they were “not doing enough” to engage people in a relevant way fell from 27% to 16% in the first 12 months after a company launched, and from 15% to 6% the next.
Those numbers are pretty significant, because those numbers were higher for the top earners in the survey.
The top 5% of respondents spent nearly a quarter of their time on influencer marketing in 2019, but they spent less than that in 2020.
And those top 5 percent spend about 40% more on influencers than they do in the rest of the country.
The survey also found a lot more people using their social networks to get ideas for their content.
That suggests that the online ecosystem is more engaged than the social one.
That said, it also means that the biggest influencers are still getting far less than the rest, with the top 5%: the top 25% of influencers spent about 6% less than they once did.