The new jobs for the digital economy

Posted September 11, 2018 06:12:23Companies are looking to hire more digital marketing professionals to help them sell their products and services online and on mobile devices, a report by McKinsey & Company has found.

The report found that more than 80 per cent of businesses are planning to hire digital marketing specialists and a third of the firms plan to hire a marketing director to work closely with the digital team to ensure the products are delivered in a timely and effective manner.

It also found that while companies are still looking for a core sales and marketing skills set to fill these roles, they are also increasing the number of digital marketing specialist positions by more than three times.

McKinsey & Co says it has been monitoring the digital industry for more than a decade and that it is “nowhere near saturation” in the market.

“There are still areas of growth in the business but the business has shifted away from traditional channels,” said McKinsey’s Senior Vice President of Strategy, Daniel Rydell.

“We have been tracking this industry for a decade but it is nowhere near saturation,” he said.

“The market is very diverse and there are so many companies that have found success in digital, they’re looking for that experience and they’re seeking a new path.”

Mr Rydll said there is no shortage of companies that are looking for digital marketing talent.

“You’ve got a lot of companies doing their own marketing,” he explained.

“A lot of them are doing it from within the organisation, or from their own company or even outside.”

Mr Ryan said there was an opportunity for companies to look at hiring a marketing chief, or even a marketing coordinator, who would be more familiar with digital marketing than a sales manager.

“These are people who have been doing digital marketing for a long time, they know what it takes to do digital marketing effectively,” he added.

“If they’ve got that background, it’s going to be very, very valuable.”


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