The best and worst places to be a tech influencer
The best places to work as a tech marketing person are in the tech industry.
It’s a skill set that can be learned in school or on the job, and it can translate into a career path with benefits that extend beyond the tech world.
A good way to think of a tech career is as a career in which you are in charge of a team and building something meaningful, but not necessarily to the degree that you might have hoped.
“I think you need to really be in the room with people and see the world as it is and you need the ability to see what’s good for them and what’s not good for you,” said Tim Bostock, a senior VP of digital marketing at Bostocks Marketing.
“You can’t have a really deep, nuanced understanding of the product and how people use it and then assume that you’re going to know the best way to build for the future.”
Bostocker, a former chief operating officer at an advertising agency, has been an influencer since the age of 14 and was the keynote speaker at last year’s Summit for the Future of Digital Marketing.
He said his career is largely driven by the same three things: getting people to pay attention to you, working with great people, and communicating well.
“If you don’t have that, you’re not going to be able to get the people to want to become part of your team,” he said.
That means a good number of companies are investing in building up their tech team through the work of influencers, but the work can be challenging.
In this video, we break down the five most important steps to building a great tech marketing team.
“The first thing you need is somebody who can see the company through their eyes and know what they’re going through,” said Bostocking.
“A lot of times when people start out they are going to want the tech side of things.
It becomes a very small team, you need someone who can handle all of that.”
The other two things you need are people who are really in charge and people who can be creative and have a vision.
You need people who have the experience and ability to tell a story, and then you need people that have the ability and the drive to execute it.
“That’s really where the creative side comes in,” said Sam Oden, who was CEO of the social media marketing company Soma.
“We have a lot of great people who were part of the Soma team, but they have a very narrow scope.
We have to hire people who think outside the box and that means people who bring a unique and different perspective.”
For many influencers this is the first time they have worked in the industry and there’s a lot they can learn.
“It’s very hard to learn and to learn from someone you don