Social media can be a gateway to success, says professor
The social media industry has seen rapid growth in recent years, and as the world’s largest internet platform, it’s not surprising that people want to find out what other people are up to.
But a new report from the Social Media Industry Association (SMA) argues that social media is not a great way to grow your business.SMA CEO and founder James Meehan said the rise of mobile phones and internet connectivity made it easy for people to use social media in a new way, with people looking to get more information quickly and to connect with others.
“In the past, it was a really important tool for business, but nowadays, people are not just looking for the latest news but also looking for insights into the future,” he said.
“So social media has been an important tool in helping people understand where they are in their business journey.”
He said social media also had an important role in building a business, because it was an easy way to share experiences, ideas and information.
The SMA has been conducting research on social media and has found that, as people use social platforms, they will spend more time on it.
“We’ve seen an exponential increase in people’s time spent on social networking platforms,” Mr Meehm said.
“It’s a lot of time, and it’s the most time people spend on a platform when you look at the average time spent by Americans, for instance.”
It’s not just about how fast they can share content, they’re also spending a lot more time doing things that are really related to their business.
“Social media is now used in more than 150 countries, with more than 10 million users and a number of businesses using it for marketing purposes.
There are more than 400,000 social media companies in the United States, according to the SMA.
The report, Social Media and Entrepreneurship in 2020: A National Report, looked at social media marketing and business trends in the US, including growth in social media, the digital economy and the internet of things.
The study found that the average user spends around two hours per day on social platforms.”
Social media can serve as a great gateway to building a brand and a business,” Mr Deeb said.
Mr Deeb, who is based in San Diego, said social networks were becoming a way to connect people.”
People are looking for more and more information and for insights.
They’re looking for advice, they want to be heard, and they want something out of it,” he added.”
And they’re willing to pay to get it.
Social media has a lot to offer.
“There’s a great opportunity for the future.”
Mr Meehans research found that more than 70 per cent of people who use social networks said they would like to use it for more than five years.
“They’re very open to getting more information about the industry and how it works,” Mr Mehm said of social media users.
“The growth is really, really high, and we are seeing it continue to grow.”
He believes the increase in use of social platforms could have an impact on the economy.
“You’re not just going to see it grow as you have more social media.
It’s going to grow in other ways, whether that’s through the number of people using it or the number who are active in the industry,” Mr Maeehan told Al Jazeera.
Social media, he said, could be a catalyst for growth in other industries, such as healthcare, and also provide a platform for people who have not yet become entrepreneurs.
“What people need to understand is that social is a very important part of the future for us,” Mr Madhav said.