Why you should pay more for your personal marketing skills
It’s a simple yet powerful idea: pay more to have more personal marketing expertise.
A growing number of companies, from small start-ups to big-name brands, are making that argument.
But are they right?
Are the big-time pros really worth the effort?
And if you’re one of them, how do you become one?
Read moreThe answer is probably no, but it’s worth paying attention to what these companies are saying.
You might think you can get away with it if you’ve got a bunch of money, but that’s not always the case.
The problem is that a lot of companies that have the best ideas, the best research, the biggest budgets, the most talented people are not the ones you would pay money to get into a discussion.
And so when the stakes are high and you need to make decisions, you might be better off with a different approach.
It might be tempting to buy into a product and service that’s too good to be true.
Or to get in line with a company that’s going to change the way you live.
Or even to join a “brand loyalty program” that promises you exclusive access to its best marketing products.
But the truth is, most of these types of ideas are simply bad ideas at best and potentially fraudulent at worst.
They have a high probability of getting you nowhere.
The most common reason companies are spending too much money is because they’re using bad marketing tactics.
But the same tactics that lead to bad results can also lead to a great product or service.
So what’s the bottom line?
It depends on how you’re spending your money.
Here are some things you can do to improve your personal-marketing skills:Focus on your business skillsThe biggest way to improve the personal-media skills you have is to focus on your own business.
It’s not just about making money, it’s about making a difference in the lives of people around you.
It’s a good idea to hire a marketing or public relations professional for this reason, says Michelle Doolin, chief marketing officer at PersonalMarketing.com.
You can also pay for a professional marketing or communications professional for free.
You should also research what works and what doesn’t.
There are several ways to do this, but the most popular is to spend $25 a month on a paid newsletter, says PersonalMarket.com’s CEO, Mike Schulz.
Some of these services include personalized newsletters for each of your channels, or you can buy a newsletter for $50 and get it delivered to you through a personal email address, says Schulz, who says the service is great for people who don’t have a ton of time or don’t like being emailed.
PersonalMarketing also offers a $50,000-per-year subscription to its newsletter, which will deliver emails tailored to your channel.
You can sign up for a free trial.
This service also gives you an additional email address that you can use to send emails to potential clients.
The money spent on your marketing and communications skills also pays off when you’re out on the market, says Doolan.
“You’re going to spend more on marketing, you’re going do more research, you’ll have more time and more information about the product,” she says.
“So your products will perform better and your prospects will be more satisfied with the product.”
When you’re on the road and you’re paying for everything yourself, you may not need a personal-services provider, but if you have a partner, you should look into a service like PersonalMarketer.com or PersonalMarkets.com, says Rob Naughton, president of Marketing & Content Marketing at Personalmarketers.com .
“If you can go to a website and see the results of a survey, that could be very important for you to know how you should be communicating to customers,” he says.
If you’re in a big-brand relationship, you can also hire someone to do all of your marketing for you.
But don’t forget that you’re also paying for their time.
“If you spend $200 to $300 a month and they only work on your email list, it could be a negative impact on their productivity,” says Naughon.
If that’s the case, the right person could be the perfect fit for you, he says, but you should also ask yourself: “Is this the right fit for me?”
There are many good online marketing tools to help you improve your business or personal marketing, says Naugtson.
“When you go to these sites, you need an online presence,” he said.
“But if you don’t know what you’re looking for, you don.
You’ll probably end up spending too many dollars.”
Some of the best online marketing resources include:Get tips on personal-content marketing and how to improve online marketing strategies from PersonalMarketers.