Which is better for a CEO to have: The marketer’s skill or the accountant’s skill?

The two are not interchangeable.If you’re an accountant, you want to be able to manage the finances.If the marketer has marketable accounting, you need to be good at that too.There

How to Build a Social Media Strategy that Actually Works

In the age of social media, there’s a lot of buzz around how you can leverage that buzz to drive sales.How do you go about doing this?Let’s take a look