How to write your own ad copy for a new product

Writing an ad copy that is as effective as possible for the new product you are launching is the number one goal for marketing professionals, says BrandIQ.“The best ad copywriting

How to build a brand through your writing skills

You’ve seen a few marketing videos, and you’re a big fan of how they show you the ropes of writing.But is writing really the secret to building your brand?That’s the

Why companies like Uber and Airbnb are still struggling

More than half of American adults have never heard of Airbnb, according to a new survey by the online travel company.And as the travel site’s stock continues to plunge, more